Tonight I put together 5 batches of cookies for the Home Show in Humboldt. Chocolate Chip, Mini m&m, and the Salty/Sweets. Seiler Appliance has a booth at the show. For the last 5 years I have made cookie dough for the guys to bake during the show.
Yes, the guys bake the cookies at the show. I make the dough and freeze it in balls or discs for them to bake. It fills the hall with the smell of fresh baked cookies. Does it help with sales? Maybe. Does it make people feel good to have a warm, fresh baked cookie from one of our ovens? Hopefully. The guys do the baking because I am at the store. Someone has to hold down the fort, and I'm low man on the totem pole.
I also put together a couple of egg bakes. I drop them off on my way to open the store on Saturday morning. Russ also gives that away to customers and exhibitors alike. Again, does it foster goodwill? Again, hopefully!
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